Work sample: designing Yazd Steel logo
Logo features: creative, contexting, native, proprietary, depends on international standards
Customer name : Yazsteel
Activity context : Producer and importer rail and related equipment
Activity brief : powerful in producing , high quality products (exquisite engineering)
نام مشتری : شرکت یزد استیل
زمینه فعالیت : تولید کننده و واردکننده ریل و تجهیزات مرتبط
وضعیت فعالیت : قدرتمند در تولید، محصولات با کیفیت (استحکام بالا، مهندسی دقیق)
former logo of yazd steel didn’t have necessary feature
First step: the first step of branding is having an appropriate logoT to creat proper message and more interest in customer’s mind. But the former logo of Yazd Steel didn’t have these features.
. To show Iranian identity of this company, we considered native and traditional features of Iran and we inspired by the domes of central mosque in Yazd that interwined with roots of this brand.
In Iranian culture and architecting, strong concentration, safety, tasteful and well thought are so important. The best sample of these features peers in Yazd central mosque. By using dome item, a particular font was designed to use in Yazd Steel logo’s typography.
So we started redesigning logo to show Iran identity, aims and strategies of this brand. In addition to being different and obeying international standards of designing.
specialized design of font which is inspired by dome of yazd senteral mosque
yazd centeral mosque is the sign of brainy and iranian architecture art
Second step: to design Yazd Steel logo we used lion that is symbol of dominance and power. So, we should find meaningful relationship between Yazd Steel activity, power and lion. Similarity of lion face and real rail segment,completed content relation of this logo.
finally yazd steel logo shows the root of strengh , power and engineering talent in iranian body .
all of these features were cleared in international standard of fibonacci and they prepared in defect sign to remain in customers memory .
some samples :
learn more advertising campaign yazd steel